The above information was emphasized by Mr. Nguyen Xuan Thang - Chairman of the Central Theoretical Council, Director of the Ho Chi Minh National Academy of Politics at the seminar “Business ethics and Vietnamese business culture in the new context”. "October 11 morning.

According to Mr. Thang, business culture and business ethics are key factors that create business philosophy, customer trust and are core values ​​for businesses to build, preserve and develop their brand.

He affirmed, there is no strong brand that is not built on an increasingly solid and attractive corporate culture. Broadly speaking, culture is the foundation of business development, when the cultural foundation is strong, the business will develop sustainably. Culture creates an image and is expressed through the unique image, appearance, and brand of the business.

“Never two companies have the same identity and cultural values. In order to compete, competitors can copy many things, from strategies, products, processes to technological know-how... but cannot copy cultural and spiritual values", "Chairman of the Liability Council. Central commentary emphasized.

In particular, business culture and ethics play an even more important role in helping businesses overcome difficulties and challenges to develop successfully in a rapidly changing world, with many risks, uncertainties and unpredictable consequences. .

It is the pillar and fulcrum that helps businesses stand firm against unexpected events, shocks, market shocks, the Covid-19 pandemic and even the profound impacts of the globalization wave. The storm of digital transformation and the fourth industrial revolution”, emphasized Mr. Nguyen Xuan Thang.

Mr. Thang also said that the core of business culture is business ethics. To form a business culture, it is necessary to start from building an entrepreneur whose morality is the root, foundation and development aspiration is the destination.

Chairman of the Central Theoretical Council said that among the country's achievements after more than 35 years of Doi Moi, there is the great effort and contribution of millions of businesses and entrepreneurs across the country. In particular, the society's perception of businesses and entrepreneurs has made great changes in the direction of increasingly affirming the key and leading role in the socio-economic development of the country.

However, the more the society honors, the more and more society expects about the good qualities of the Vietnamese business team and entrepreneurs. Therefore, when it comes to the desire to get rich, Mr. Thang expects the business class to choose the path of prosperity and prosperity based on the practice of business ethics and the standards of business culture. business.

Speaking at the seminar, Mr. Pham Tan Cong - Chairman of the Vietnam Confederation of Commerce and Industry (VCCI) said that currently, Vietnam has nearly 900,000 operating enterprises, about 14,400 cooperatives and more than 5 million business households.

“The team of entrepreneurs nationwide has reached millions of people so far, playing a key role in managing and organizing production and business activities, creating goods and services to meet national needs. and exports, creating new potentials and positions for the country. We already have entrepreneurs on the list of "dollar billionaires" in the world, with products and brands occupying a fairly high position in the global market," said Dong Cong.

However, the VCCI Chairman also said that these achievements are only the first step especially when facing the heavy responsibility of bringing the country to develop according to the goals set out by the 13th National Party Congress.

"There are only more than 20 years left to achieve Uncle Ho's wish that Vietnam "comparable to the great powers of 5 continents". Vietnamese businessmen have a mission and responsibility to shoulder an important part of these two tasks. This is a challenge, but also an opportunity for Vietnamese entrepreneurs in the new context,” said Dong Cong.

Mr. Cong also mentioned a situation that has taken place in our country in recent times about some individuals doing unethical business, for their own benefit, to the detriment of the whole society. Recently we have seen a number of cases involving famous businessmen, but doing business in defiance of the law, causing great damage to the reputation of businessmen, businesses, and national image.