Building integrity: The State and enterprises go hand in hand

Representative of the business community, VCCI Chairman Pham Tan Cong said that the 13th National Party Congress has set a goal that by 2030, Vietnam will become a developing country with modern industry and middle income. tall jar.

To join and join the group of developed countries, we need two things: a developed economy and a corresponding social civilization, including civilization and business culture. Vietnamese businessmen have a mission and responsibility to shoulder an important part of these two tasks. VCCI sees this as a challenge, but also a historic opportunity for the development of Vietnamese entrepreneurs in the new context.

Besides the development requirements of the country, business ethics and business culture also have a direct meaning for each businessman and enterprise. In the context of global integration and competition, enterprises must promote all resources to survive and compete successfully.

VCCI Chairman Pham Tan Cong affirmed: VCCI determines to build and practice business ethical standards, progressive business culture that is both national and meaningful to businesses, and at the same time this is also a both an urgent task and a long-term strategic task in building and promoting a team of Vietnamese entrepreneurs and enterprises in the new context.

In fact, over the years, implementing the views, policies and orientations of the Party and State, VCCI has implemented many practical activities contributing to building business ethics and business culture in Vietnam.

In particular, the 7th National Congress of VCCI in December 2021 with the vision of building a "strong enterprise - a prosperous nation", has set out key tasks and strategic breakthroughs, in which pioneering in building Vietnamese business culture, forming and promoting the implementation of common standards of business ethics, which are identified as both a central task and a strategic breakthrough in building a team of entrepreneurs. , DN", Mr. Pham Tan Cong said.

Economic expert Pham Chi Lan, former Vice President of VCCI, shared that the basic criteria of social ethics is an indispensable requirement, the criterion of integrity must start from civil servants, avoiding "requiring". for business people to 'pay the price' for business rights. To have integrity for businesses, integrity in the state apparatus must be upheld.

Ms. Pham Chi Lan emphasized, for enterprises to develop, it is necessary to create a framework for enterprises to do well.

"There are many standards and regulations that have been born in the new context that businesses want or don't have to apply such as standards of raw materials, labor, environment ... and enterprises must make great efforts," Ms. Pham said. Chi Lan said.

From the perspective of enterprises, Mr. Huynh Van Thon, Chairman of the Board of Directors, General Director of Loc Troi Group Joint Stock Company shared: With Loc Troi's approach, businesses build trust and credibility. Without trust, without credibility, you can't be a business, you can't be a brand.

In the context of building a market economy under the leadership of the Party and management of the State in the direction of socialism, in that belief, Loc Troi has the view to redistribute profits in a reasonable way. and ethical," said Mr. Huynh Van Thon.

Ms. Thai Huong, Chair of the TH Group's strategy council, said that an important issue in business activities is sustainable development with the pillars of business culture, considering it as the strength and foundation for the business. enterprise success or failure.

‘When leading TH Group, my first job was to create a brand that is valuable and based on the brand’s core values ​​with an overarching humanity. Sustainable development remains the key point in the journey to build a brand with a product strategy based on core values. We have a sustainable development orientation of TH Group on six pillars including: nutrition, health, environment, community, education, human and animal welfare. In which, people are the focus but still uphold environmental protection, applying science and technology in the same interwoven management science. If the factors are separated, the production costs are also not guaranteed, when the criteria are attached together to help improve labor productivity and good product quality, then the benefits will be harmonized", Ms. Thai Huong said.

Anh Minh