This article does not have the ambition to talk about the entire construction and management of strategy, but only shares a common view of understanding: Vision, mission and core values of an organization like a business.

The strategic system in the enterprise can be described according to the diagram below:

1. Vision  (Vision): Is an image, standard, unique image and ideal in the future, which is what the business wants to achieve or become.

Leaders have to ask questions like 5 years from now, 10 years from now… we want, where will we lead our organization? To which shore?

2. Mission: Is the reason for the organization to exist. Organizations often express their mission with a concise, concise "mission statement," explaining what the organization exists for and what it will do to survive.

The organization's mission statement should provide information to answer the following three questions:

- 2.1.What are the goals of the organization?
- 2.2.What will the organization do and serve (field of operation, customers)?
- 2.3.What principles and values ​​guide the organization's activities?
An effective mission statement should typically meet the following criteria:

- Clear, easy to understand. Short and concise;
- Show why we do it and what is the reason for the organization's existence?
- The direction for appropriate activities must be given and not too narrow;
- Must show opportunities and show what society remembers us;
- In accordance with my unique abilities;
- Must see our commitment.
Common mistakes with an organization's mission:

- No mission statement;
- Identifying functions and tasks with the mission;
- Mission objectives that are in conflict with the mission or deviate from the mission statement;
- The mission is not understood and supported by everyone;
- The mission is not clear or is not clearly communicated to individuals in the organization, does not clearly show the direction of the organization's activities;
3. Core Values: Are the fundamental and sustainable principles and principles of the organization. These principles:

There are principles that exist regardless of time.
- On its own, without outside justification,
Have value and importance within the organization.
Core values, through screening for authenticity, can be identified by determining which values ​​are truly central and which, on the other hand, must stand the test of time.

A large company needs to define for itself core values, independent of the current environment, competitive requirements and management practices.

Thus, defining the vision, mission and core values ​​is the strategic statement of the organization, is a concern to design and build, not just a simple word, just to say. let me know.

Quantri.vn - Editing and systematizing